How Northwind cut page build time by 73%
A retail team of four, publishing twelve campaign pages a quarter.
Photo by Andrew Kliatskyi on Unsplash.
We used to book developer time to change a headline. Now the page is live before the meeting would have started.
Priya Raman
Head of Marketing, Northwind
Industry
Retail
Team size
4 marketers
Live in
6 weeks
The result
73%
Faster page builds
12
Campaign pages per quarter
0
Developer tickets raised
The work
How we got there in six weeks
- 1
Inventory
Audited every existing page and mapped it to a block, or flagged the gap.
- 2
Theming
Wired the brand tokens so every block picked up the palette automatically.
- 3
Fill the gaps
Built the four blocks the audit said were missing.
- 4
Handover
Two training sessions, then the team rebuilt the campaign pages themselves.